In 2022, 82% of Americans ages 12 and older listened to terrestrial radio in a given week, according to Nielsen Media Research data published by the Radio Advertising Bureau. Abilene, TX is home to a population of 125k people.  In 2021, Abilene, TX had a population of 125k people with a median age of 32.1 and a median household income of $54,493.  

Farm & Country - About 60% of farmers are male, and more than 60% of them are over 55 years old. Farm laborers have lower levels of educational attainment, are slightly younger than U.S. private wage and salary workers, are more likely to be Hispanic of Mexican origin, Farmers & Farm workers tend to work hard for their money, and spend it selectivley.

Abilene University Students - In 2021, universities in Abilene, TX awarded 2,259 degrees. The student population of Abilene, TX in 2021 is skewed towards women, with 6,398 male students and 9,886 female students. They frequently patronize local businesses in the entertainment, food/beverage, and service industries. They are more likely to use our app.

Veterans - Home to Dyess Airforce base, Abilene, TX has a large demographic for military personnel. The long history of Dyess AFB & Abilene growing as a community has allowed for a large Veteran community to form in Abilene.

Industrial - Established personal preferences with dining, shopping, and entertainment but are still willing to have new experiences and purchase larger ticket items. Constantly looking for new professional connections and commercial services